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DIGICARE FORUM

Brussels, April 12th, 2016

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8.00 – 9.30 Registration

9.00  Opening 
Stefano Remiddi - Head Int.l Operations, AIM Group International & AIM Consulting Business Director

SESSION I: Digital influence on public healthcare

9.15 The European citizens journey through the web: information quality and its impact on real life
Lucio Corsaro - General Manager, Medi-Pragma

9.35 Mobile health & apps development in health care: EU Green Paper and future horizons 
Peteris Zilgalvis - Head of Unit, Health and Well Being, DG CONNECT – European Commission

9.55 Digital communication directed to patients: new avenues and opportunities
Max Galli - CEO, Founder and Executive Creative Director, vanGoGh

10.15 Business and technology in digital marketing, mobility and analytics 
Maurizio Giraudo - Life Sciences Manager and Alice Maggioni - Digital Customer Manager, Accenture Consulting

10.35 Q&A

10.45 Coffee Break

SESSION II: Technology and customer needs in digital health care

11.00 Continuos Medical Education 2.0 in Europe 
Bernard Maillet - Treasurer, UEMS Union Européenne des Médecins Spécialistes

11.20 Education and R&D solutions for “digital” doctors 
Reinbert van der Fluit - Head of BDM Emerging Markets EMEALA & APAC, Elsevier Online Publishing Solutions

11.40 State of the art and best practices of multichannel marketing in life sciences companies: the Italian experience 
Samuela Bellini - Senior Consultant, Technology and Armando Inserra - Country Principal Italy, Consulting and Services, IMS Health

12.00 Strategic digital models that drive customer value and business returns 
Ragnar Gaseby - SVP Strategic Account Management, Aptus Health

12.20 Q&A

12.30 Lunch 

SESSION III: “The digital opportunity for well-being, business and sustainability”

13.30 Round Table
Andrea Casini - ICEG Digital Customer Lead, Accenture Consulting
Guy Eiferman - SVP and Managing Director – Healthcare Services and Solutions, Merck & Co., Inc.
Ragnar Gaseby - SVP Strategic Account Management, Aptus Health
Armando Inserra - Country Principal Italy, Consulting and Services, IMS Health
Ricardo Marques - Commercial Excellence & Business Development Director, Takeda Italia
Ilanit Melchior - Director of Tourism, Jerusalem Development Authority
Michele Pastore - Policy Manager, Samsung Electronics
Reinbert van der Fluit - Head of BDM Emerging Markets EMEALA & APAC, Elsevier Online Publishing Solutions
Peteris Zilgalvis - Head of Unit, Health and Well Being, DG CONNECT – European Commission

SESSION IV: Digital business experience and compliance

14.50 Digital and multichannel: a marketing strategy 
Ricardo Marques - Commercial Excellence & Business Development Director – Takeda Italia

15.10 Legal & ethical implications related to digital communication in health care in Europe 
Sonia Selletti - Lawyer Astolfi Associati, Studio Legale

15.30 Q&A

15.40 Final discussion

16.00 Closing