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Source: Digicare Forum

In the digital age, fewer patients are turning to their doctors for advice. They feel empowered by the wide range of health information available online, though apps or by the massive adoption of health wearables. In addition, patients are becoming much more skilled in evaluating healthcare products and services. Digital health represents a big opportunity to help bridge the gap between excellence in healthcare delivery and efficiency but it cannot be achieved without the involvement of healthcare professionals.
While doctors may be worried that mobile apps will create patient conflict they are finding that digital innovation constitutes a new and dynamic approach, keeping doctors and patients aware of medical progress through the use of best-in-class education platforms and technologies.

In this complexity, life sciences companies that historically were in command of the information about their products are now facing a weakening of that control because of the spread of new, independent information channels. Pharma and medical devices executives are conscious of this disruption and are encouraging commercial models based on a wide range of digital initiatives to engage with patients. It is the hope that these solutions drive adherence to treatment and support the outcomes that both payors and governments seek, generating the data that companies need to demonstrate their products efficacy.

DIGICARE, Brussels, April 12, 2016, is the distinguished platform for an active dialogue between all the players motivated to embrace the digital opportunities to benefits healthcare.